responsible pulp sourcing
Forests are indispensable to our planet’s health and vitality. For that reason we are deeply committed to sustainable forestry and pulp sourcing. We purchase our wood pulp exclusively from suppliers that are certified by leading international forest certification programs. Wood pulp is the primary material in our products, offering a unique and sustainable alternative due to its renewable nature.
goals
performance
To exclusively source wood pulp from certified suppliers
All our wood pulp suppliers are certified according to FSCTM* and / or PEFC**
goals
performance
To achieve over 90% certified wood pulp by 2030
99% of our purchased wood pulp was FSCTM and/or PEFC certified in 2024. The remaining 1% was sourced from controlled sources according to FSC™ and PEFC standards
*FSC-C115666, FSC-C109921, FSC-C111390, FSC-C114680, FSC-C023027, FSC-C128063, FSC-C174212
** PEFC/06-33-163, PEFC/08-33-0002, PEFC/06-33-09, PEFC/02-31-107, PEFC-51-31-014, PEFC/01-31-1157, PEFC/47-31-08, PEFC/04-31-3504, PEFC/34-31-288
© Ecology concept: Tree shaped forest viewed from above. Computer generated, and lit with global radiosity. Subtle grain texture added.
Partnering with Canopy
We are committed to bringing forest conservation solutions to the mainstream and demonstrating leadership in environmental and social responsibility within the packaging paper industry. To achieve this, we avoid sourcing from ancient and endangered forests, as well as other controversial fiber sources, and focus on reducing pollution and minimizing our greenhouse gas footprint. Through our partnership with Canopy, we engage in active cooperation, information exchange and direct communication to address challenges with our suppliers. Whenever a concern arises, we reach out to suppliers to understand the situation and explore possible solutions.
Read more about our Canopy commitment for non-food packaging paper.
chain of custody (CoC)
Forest certification programs and Chain of Custody certification ensure that our customers can trust the integrity of our supply chain, from sustainable forestry operations to the final product. These certifications provide reliable assurance that every stage of our manufacturing process uses wood pulp sourced from sustainably managed forests.
- All our paper mills and one converting facility are certified FSCTM and/or PEFC Chain of Custody (CoC).
- All our converting facilities are certified PEFC Chain of Custody (CoC).
our actions in 2024
due diligence: leading with purpose
We've pioneered a rigorous due diligence process for many years meticulously vetting our pulp for compliance with stringent regulations – including the EU Timber Regulation, which will be succeeded by the EU Deforestation-free Regulation, and certifications like FSC™ and PEFC. This includes thorough social risk assessments and protections for ancient and endangered forests. Our engagement with pulp suppliers goes beyond compliance, as we conduct regular on-site visits to
verify their conformity and actively obtain data on CO₂ emissions and water use, driving impactful reductions in our upstream environmental footprint. Even with the postponement of the EU deforestation-free Regulation, we remain fully committed and perfectly prepared to ensure compliance. Our proactive approach means we will continue to work with unwavering vigor,
swiftly adapting to all new regulations as they come into effect.
© Responsible pulp training
We visit our pulp suppliers on-site regularly to ensure they meet the highest standards in sustainable fiber sourcing. Our commitment
extends to meticulous oversight in key areas such as sustainable forest management, biodiversity and the specific
qualities of different fibers. We also ensure that the pulp production process aligns with our dedication to excellence and
sustainability.
EU Deforestation-free Regulation
The regulation aims to minimize the consumption of products coming from supply chains associated with deforestation or forest degradation, to increase the EU demand for legal and deforestation-free commodities and products, and to reduce carbon emissions. It will replace the EU Timber regulation by the end of 2025.
Even with the postponement of the EU Deforestation-free Regulation, we remain fully committed and perfectly prepared to ensure compliance. Our proactive approach means we will continue to work with unwavering vigor, swiftly adapting to all new regulations as they come into effect.
2024 in numbers
100%
of our wood pulp suppliers (by spend) signed our Supplier Code of Conduct
100%
of our pulp suppliers underwent a risk evaluation
80%
of our wood pulp suppliers (by spend) successfully passed our Supplier Performance Evaluation
96%
of our wood pulp suppliers were assessed by a certified, independent CSR institution (such as EcoVadis)
